The task was to create a key visual concept for the new year 2022. The image must be used in different formats (outdoor, indoor, web) and represents various brands of SBER ecosystem. All characters have a loop animation. Main image must be split into many resizes.
Thanks Team! Producer: Olga Strachkova. Illustrations: Svetlana Makarova, Daria Newsky, Aleksandra Onipko. Art-Direction: Aleksandra Onipko, Ivan Kobyakin. 3d production team and animation: SberMarketing.