Sasha Onipko
New Year 2022
Key visual + loop animation.

The task was to create a key visual concept for the new year 2022. The image must be used in different formats (outdoor, indoor, web) and represents various brands of SBER ecosystem. All characters have a loop animation. Main image must be split into many resizes.

Production stages
Idea, sketch, colorscript, modeling, textures, light,
render, loop animation

Sketches/Colorscript/Figma workspace
Room's models
Loop animation
Final render
Thanks Team!
Producer: Olga Strachkova. Illustrations: Svetlana Makarova,
Daria Newsky, Aleksandra Onipko.
Art-Direction: Aleksandra Onipko, Ivan Kobyakin.
3d production team and animation: SberMarketing.
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