New Year 2022
Key visual + loop animation.
Key visual + loop animation.
The task was to create a key visual concept for the new year 2022. The image must be used in different formats (outdoor, indoor, web) and represents various brands of SBER ecosystem. All characters have a loop animation. Main image must be split into many resizes.
Concept
Production stages
Idea, sketch, colorscript, modeling, textures, light,
render, loop animation
Idea, sketch, colorscript, modeling, textures, light,
render, loop animation
Sketches/Colorscript/Figma workspace
Characters/Poses/Textures
Room's models
Loop animation
Final render
Thanks Team!
Producer: Olga Strachkova. Illustrations: Svetlana Makarova,
Daria Newsky, Aleksandra Onipko.
Art-Direction: Aleksandra Onipko, Ivan Kobyakin.
3d production team and animation: SberMarketing.
Producer: Olga Strachkova. Illustrations: Svetlana Makarova,
Daria Newsky, Aleksandra Onipko.
Art-Direction: Aleksandra Onipko, Ivan Kobyakin.
3d production team and animation: SberMarketing.
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